Airbnb

Do it your way.

Task: Airbnb is the most versatile accommodation platform in the world. Create a social media campaign that highlights that versatility with a strong slogan and visuals to accompany it.

We built this campaign around the idea that every traveller values different comforts. The slogan Do it your way is paired with the sub-line Anytime. Anywhere and the call-to-action Airbnb it. We structured each video to open with a question or scenario, followed by a pop-up of an Airbnb filter that addresses that need. The video then transitions to a short visual payoff that brings the scenario to life, before closing with the campaign CTA and slogan. We designed the UI elements in each video to match Airbnb’s actual interface, creating a seamless connection between the creative and product. To tie the campaign together, we created a final hero video where we include a lullaby that triggers a visual cascade of Airbnb amenities — each one appearing in rhythm to the music. The piece closes on the full campaign message: Do it your way, with Airbnb. It is a brand statement and a visual summary of Airbnb’s adaptability across any traveller or trip.