For this campaign, we created a visually immersive concept that naturally aligned the two brands. We designed a realistic 3D model of a Virgin Atlantic seat, then superimposed the iconic Disney+ title sequence into the seat screen — a subtle but immediate cue to the viewer that Disney+ is now streaming onboard. But we needed something to truly sell the collaboration — so we decided to create 3D versions of Disney+ characters and turn them into passengers. From Hulk’s oversized frame to Stormtroopers’ unmistakable armour, the concept is eye-catching, playful, and universally understood because it invites the viewer to recognise their favourite characters, connect the dots, and feel part of the story.