We titled this campaign “Feel the Moment” to reflect how playlists help users tap into emotion and mood. We illustrated each playlist cover in a unique art style (inspired by icons like Van Gogh and Dalí) to match the playlist names. We recorded and sourced short-form videos that show people dancing, relaxing, or vibing — highlighting how music fits seamlessly into daily life. Each ad is built around a featured song from the playlist, using it as a discovery hook to drive clicks and saves. The campaign connects mood, music, and storytelling to position Spotify as the soundtrack to every moment.