For this project, we leaned into a playful, emotionally-driven approach to performance marketing. We created soft gradients, pastel colour palettes, and whimsical 3D icons to craft visuals that feel warm and mood-focused. Each version tells a light, visual story — drawing from seasonal cues and nostalgic references to position Spotify as part of everyday life. These ads are designed as brand-first moments — soft, relatable, and memorable — reinforcing the core message: Spotify fits your vibe — and it’s free to try.