To secure trust from investors, we need to prove this is a viable app with real market demand. There are two ways to approach this: we could build a simple MVP that just collects people on a waitlist inside the app, or we could take a much leaner approach using a landing page and email flow to build the waitlist. The email route  is preferred because it requires minimal technical development and allows us to focus entirely on building traction. We’ll use social media ads, flyers, posters, and community partnerships to drive traffic from people who resonate with the concept. The content will include a mixture of clay style animations and screenshots from the application - giving customers a mixture of feeling and function of spora. Once they land on the page, they’ll be converted into email subscribers and nurtured through an email flow that keeps them engaged. By the time we’re ready to launch the full app, we’ll have tens of thousands of qualified leads - ready to invite to the launch event, promote to, and convert into active users. This gives us clear, measurable traction to present to investors before any major development costs are incurred.