.png){kind=small}
hungrybaby®
by the kids next door.
Paris Fashion Week
Insight
52% of HB® purchases in 12 months were from france.
Over the past 12 months, 52% of our sales came from France, and we wanted to deepen our connection with this audience. However, with thousands of miles and a language barrier between us, we needed to find a way to bridge the gap and communicate in a universal language that everyone could understand.
Idea
A fashion week pop up, and a party.
To connect with our French audience, I planned two events during Paris Fashion Week, the pinnacle of France's fashion scene. The first event, titled *Paris Next Door* (a nod to France being our next-door neighbour), was a pop-up shop. The second, *Too Late for Summer*, was a “house party” hosted at the same pop-up location during the final week of summer. These events served as platforms to debut our upcoming collection, distribute free merch, and engage directly with our fans. I maintained a cohesive visual identity across both events by using similar design styles for the logos and touchpoints but differentiated them with alternating colours to signify the distinct vibe of each day.
Invitations
No templates, all built from scratch.
Instead of relying on event apps, I chose to design the entire customer journey from scratch. By incorporating familiar elements from platforms our audience already used and introducing unique features exclusive to my site, I ensured a seamless and distinctive experience. I took full control of the event, designing everything from the emails and event page to the tickets. This strategy not only maximised website traffic but also allowed me to utilise ad pixels to retarget visitors for future campaigns. With thousands of French subscribers already on our list, all it took was an email blast to open the floodgates and drive engagement.
Outcome
Répondez s'il vous plaît
This milestone marked a significant celebration for the brand, commemorating one year since our official launch. The events were a tremendous success, strengthening our connection with the French audience and leaving a lasting impression. The branding resonated deeply, creating an opportunity to expand on the *Too Late for Summer* and *Paris Next Door* series, which we decided to host every two years to build on their momentum and solidify these as signature events for the brand.
Numbers
An overview
400
Giveaways
642
Items sold
900+
Guests
4000+
RSVPs
