The New Drop

Task: Adidas want to test the drop model for their next release. Map out the complete sales funnel and design all supporting emails, ads, and assets required to execute a successful drop campaign.

For this project, we combined email and social media to bring the funnel to life so that we can effectively re-engaging customers who show interest but have not yet converted. Whenever we design visuals for a sales funnel, we focus on creating consistency throughout the journey - the ad needs to look like the email, the email needs to look like next email. We also make sure the product is featured in an attractive and memorable way. In this case, we used the colour palettes of the three different shoes being released instead of relying on standard brand colours. This approach helps build a subconscious connection for consumers as they move from social media ad to email to website.